Anticounterfeiting Strategies and Their Influence on Attitudes of Different Counterfeit Consumer Types

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|8|842-859

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.8, 2015-08, pp. : 842-859

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Abstract