Consumers’ Responses to Small Portions: Signaling Increases Savoring and Satiation

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|5|532-543

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.5, 2015-05, pp. : 532-543

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Abstract