So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions

Publisher: John Wiley & Sons Inc

E-ISSN: 1520-6793|32|5|522-531

ISSN: 0742-6046

Source: PSYCHOLOGY & MARKETING, Vol.32, Iss.5, 2015-05, pp. : 522-531

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Abstract