Integration of TAM, TPB, and Self-image to Study Online Purchase Intentions in an Emerging Economy
Publisher: IGI Global_journal
E-ISSN: 2156-1745|5|1|20-37
ISSN: 2156-1753
Source: International Journal of Online Marketing (IJOM), Vol.5, Iss.1, 2015-01, pp. : 20-37
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Abstract