Application of Decision-Tree Induction Techniques to Personalized Advertisements on Internet Storefronts

Author： Kim Jong Woo   Lee Byung Hun   Shaw Michael J.   Chang Hsin-Lu   Nelson Matthew  

Publisher： M. E. Sharpe Inc

ISSN： 1086-4415

Source： International Journal of Electronic Commerce, Vol.5, Iss.3, 2001-03, pp. : 45-62

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