Promotional strategies for information products and services: Aligning with the serious and entertainment facets of information consumers' lives

Author： Fourie Ina Ball Liezl

Publisher： Emerald Group Publishing Ltd

ISSN： 0737-8831

Source： Library Hi Tech, Vol.30, Iss.4, 2012-11, pp. : 683-692

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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