Moving Toward a Theory of Normative Influences: How Perceived Benefits and Similarity Moderate the Impact of Descriptive Norms on Behaviors

Author: Rimal Rajiv   Lapinski Maria   Cook Rachel   Real Kevin  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.10, Iss.5, 2005-07, pp. : 433-450

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