Avoiding a Knowledge Gap in a Multiethnic Statewide Social Marketing Campaign: Is Cultural Tailoring Sufficient?

Author： Buchthal O. Vanessa   Doff Amy   Hsu Laura   Silbanuz Alice   Heinrich Katie   Maddock Jay  

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.16, Iss.3, 2011-03, pp. : 314-327

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