A Content Analysis of Direct-to-Consumer Television Prescription Drug Advertisements

Author: KAPHINGST KIMBERLY   DEJONG WILLIAM   RUDD RIMA   DALTROY LAWREN  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.9, Iss.6, 2004-11, pp. : 515-528

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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