Direct-to-Consumer Advertising and its Utility in Health Care Decision Making: A Consumer Perspective

Author: DESHPANDE APARNA   MENON AJIT   PERRI III MATTHEW   ZINKHAN GEORGE  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.9, Iss.6, 2004-11, pp. : 499-513

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