Evaluating Direct-to-Consumer Marketing of Race-Based Pharmacogenomics: A Focus Group Study of Public Understandings of Applied Genomic Medication

Author: BATES BENJAMIN   POIROT KRISTAN   HARRIS TINA   CONDIT CELESTE   ACHTER PAUL  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.9, Iss.6, 2004-11, pp. : 541-559

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