The growing importance of cross-cultural assessment

Publisher： Industrial Relations Services

ISSN： 1469-333X

Source： Competency & Emotional Intelligence Quarterly, Vol.11, Iss.4, 2004-07, pp. : 19-22

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer Responses to Sexual Appeals in Cross-Cultural Advertisements

By Garcia Eli Yang Kenneth C. C.

Journal of International Consumer Marketing, Vol. 19, Iss. 2, 2006-10 ,pp. : 29-52

Haworth Press

Access to resources Recommend Favorite

Cross-Cultural Interaction Comfort and Service Evaluation

By Paswan Audhesh K. Ganesh Gopala

Journal of International Consumer Marketing, Vol. 18, Iss. 1-2, 2005-12 ,pp. : 93-115

Haworth Press

Access to resources Recommend Favorite

Cross-Cultural Differences of Price-Perceived Quality Relationships

By Jo Myung-Soo Sarigollu Emine

Journal of International Consumer Marketing, Vol. 19, Iss. 4, 2007-08 ,pp. : 59-74

Haworth Press

Access to resources Recommend Favorite

A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising

By Paek Hye-Jin Nelson Michelle R.

Journal of Promotion Management, Vol. 13, Iss. 1-2, 2007-11 ,pp. : 145-167

Haworth Press

Access to resources Recommend Favorite

A Cross-Cultural Study of College Students' Travel Preferences: A Value-Oriented Perspective

By Sakakida Yu Cole Shu T. Card Jaclyn A.

Journal of Travel & Tourism Marketing, Vol. 16, Iss. 1, 2004-04 ,pp. : 35-41

Haworth Press

Access to resources Recommend Favorite