The Impact of Brand Personality and Customer Satisfaction on Customer's Loyalty: Theoretical Approach and Findings of a Causal Analytical Study in the Sector of Internet Service Providers

Author： Magin Stephanie   Algesheimer René   Huber Frank   Herrmann Andreas  

Publisher： Routledge Ltd

ISSN： 1019-6781

Source： Electronic Markets, Vol.13, Iss.4, 2003-11, pp. : 294-308

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