Search-Purchase (S-P) Strategies of Multi-Channel Consumers: A Segmentation Scheme

Author: Shim Soyeon   Eastlick Mary Ann   Lotz Sherry  

Publisher: Haworth Press

ISSN: 1046-669X

Source: Journal of Marketing Channels, Vol.11, Iss.2-3, 2004-03, pp. : 33-54

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Abstract