A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"

Author： Backhaus Klaus   Mell Bastian   Sabel Tatjana  

Publisher： Haworth Press

ISSN： 1051-712X

Source： Journal of Business-to-Business Marketing, Vol.14, Iss.4, 2007-10, pp. : 99-105

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