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Publisher: Haworth Press
Founded in: 1993
Total resources: 1
E-ISSN: 1547-0628
ISSN: 1051-712X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Business-to-Business Marketing
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Impetus for the Topic- Building on Our Long and Distinguished Past
By Lichtenthal J. D. in (2007)
Journal of Business-to-Business Marketing , Vol. 14, Iss. 4, 2007-10 , pp.![](/images/ico/ico5.png)
A Reply to the Commentaries on "Business-to-Business Marketing Textbooks: A Comparative Review"
By Backhaus Klaus,Mell Bastian,Sabel Tatjana in (2007)
Journal of Business-to-Business Marketing , Vol. 14, Iss. 4, 2007-10 , pp.![](/images/ico/ico5.png)
2006 Outstanding Article of the Year
By Lichtenthal J. D. in (2007)
Journal of Business-to-Business Marketing , Vol. 14, Iss. 4, 2007-10 , pp.![](/images/ico/ico5.png)
Business-to-Business Marketing Textbooks: A Comparative Review
By Backhaus Klaus,Mell Bastian,Sabel Tatjana in (2007)
Journal of Business-to-Business Marketing , Vol. 14, Iss. 4, 2007-10 , pp.![](/images/ico/ico5.png)
Business Marketing Textbooks as Framing of the Marketing Management
By Snehota Ivan,Tunisini Annalisa in (2007)
Journal of Business-to-Business Marketing , Vol. 14, Iss. 4, 2007-10 , pp.![](/images/ico/ico5.png)
Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
By McLoughlin Damien in (2007)
Journal of Business-to-Business Marketing , Vol. 14, Iss. 4, 2007-10 , pp.![](/images/ico/ico5.png)
Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
Journal of Business-to-Business Marketing , Vol. 14, Iss. 4, 2007-10 , pp.![](/images/ico/ico5.png)
Commentary on "Business-to-Business Marketing Textbooks: A Comparative Review"
By Honeycutt, Jr. Earl D.,Thelen Shawn T. in (2007)
Journal of Business-to-Business Marketing , Vol. 14, Iss. 4, 2007-10 , pp.