Physicians' Decision Process for Drug Prescription and the Impact of Pharmaceutical Marketing Mix Instruments

Author: Campo Katia   De Staebel Odette   Gijsbrechts Els   van Waterschoot Walter  

Publisher: Haworth Press

ISSN: 0735-9683

Source: Health Marketing Quarterly, Vol.22, Iss.4, 2006-02, pp. : 73-107

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