Motivational Segmentation of Spain Teleshoppers in an International Context

Author: Alcañiz Enrique Bigné   Blas Silvia S.   García Isabel Sáchez  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.17, Iss.1, 2004-11, pp. : 97-122

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract