The Role of Severity in Consumer Attributions of Blame: Defensive Attributions in Product-Harm Crises in Mexico

Author： Laufer Daniel   Gillespie Kate   McBride Brad   Gonzales Silvia  

Publisher： Haworth Press

ISSN： 0896-1530

Source： Journal of International Consumer Marketing, Vol.17, Iss.2-3, 2005-06, pp. : 33-50

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