Role of Socio-Demographics in Segmenting and Profiling Green Consumers An Exploratory Study of Consumers in India

Author: Jain Sanjay K.   Kaur Gurmeet  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.18, Iss.3, 2006-06, pp. : 107-146

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Abstract