Product Category and Origin Effects on Consumer Responses to Counterfeits: Comparing Mexico and the U.S.

Author: Chapa Sindy   Minor Michael S.   Maldonado Cecilia  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.18, Iss.4, 2006-10, pp. : 79-89

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Abstract