The Online Shopping Profile in the Cross-National Context: The Roles of Innovativeness and Perceived Innovation Newness

Author: Blake Brian F.   Valdiserri Colin M.   Neuendorf Kimberly A.   Valdiserri Jillian N.  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.19, Iss.3, 2007-04, pp. : 23-51

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Abstract