Assessing the Productivity of Relationship Marketing: Moving Toward a Paradigm

By Sherrell Daniel L.   Bejou David  

Journal of Relationship Marketing, Vol. 6, Iss. 2, 2007-08 ,pp. : 3-7

Haworth Press

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Examining the Relationship Marketing, Marketing Productivity Paradigm: Establishing an Agenda for Current and Future Research

By Bush Robert P.   Underwood   III James H.   Sherrell Daniel L.  

Journal of Relationship Marketing, Vol. 6, Iss. 2, 2007-08 ,pp. : 9-32

Haworth Press

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An Exploratory Investigation of Multiunit Restaurant Productivity Assessment Using Data Envelopment Analysis

By Reynolds Dennis  

Journal of Travel & Tourism Marketing, Vol. 16, Iss. 2-3, 2004-07 ,pp. : 19-26

Haworth Press

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Using Data Envelopment Analysis for Measuring and Benchmarking Productivity in the Hotel Sector

By Sigala Marianna  

Journal of Travel & Tourism Marketing, Vol. 16, Iss. 2-3, 2004-07 ,pp. : 39-60

Haworth Press

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North Carolina's Social Marketing Matrix Team: Using Social Marketing Concepts to Institutionalize Social Marketing Capacity in a State Health Department

By Newton-Ward Mike  

Journal of Nonprofit & Public Sector Marketing, Vol. 17, Iss. 1-2, 2007-04 ,pp. : 55-82

Haworth Press

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