Related content

The Marketing of Professional Services — An Organizational Dilemma

By Gummesson E.  

European Journal of Marketing, Vol. 13, Iss. 5, 1993-12 ,pp. : 308-318

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A preliminary evaluation of professional accounting services: direct marketing on the Internet

By Roxas Maria L   Peek Lucia   Peek George   Hagemann Thorsten  

Journal of Services Marketing, Vol. 14, Iss. 7, 2000-07 ,pp. : 595-605

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Deregulation of professional accounting services in the United Kingdom: integrating marketing and accounting

By Crittenden Victoria L.   Davis Larry R.   Simon Daniel T.   Trompeter Gregory  

Journal of Strategic Marketing, Vol. 11, Iss. 1, 2003-03 ,pp. : 37-53

Routledge Ltd

Access to resources Recommend Favorite

Fresh thinking in services marketing: contemporary, cutting-edge and creative thoughts

By Russell-Bennett Rebekah   Baron Steve  

Journal of Services Marketing, Vol. 29, Iss. 6-7, 2015-09 ,pp. : 421-424

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough

By Bailey Christine   Baines Paul R.   Wilson Hugh   Clark Moira  

Journal of Marketing Management, Vol. 25, Iss. 3-4, 2009-04 ,pp. : 227-252

Routledge Ltd

Access to resources Recommend Favorite