Implicit sponsorship effects for a prominent brand

Author： Herrmann Jean-Luc   Corneille Olivier   Derbaix Christian   Kacha Mathieu   Walliser Björn  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.3-4, 2014-04, pp. : 785-804

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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