How branding process activities impact brand equity within Higher Education Institutions

Author: Williams Robert L.   Omar Maktoba  

Publisher: Routledge Ltd

ISSN: 0884-1241

Source: Journal of Marketing for Higher Education, Vol.24, Iss.1, 2014-01, pp. : 1-10

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next