Responses to other similar customers in a service setting - analyzing the moderating role of perceived performance risk

Author： Brack Anna Dorothea   Benkenstein Martin  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.28, Iss.2, 2014-03, pp. : 138-146

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

The moderating role of perceived risk in loyalty intentions: an investigation in a service context

By Tam Jackie Lai-Ming  

Marketing Intelligence & Planning, Vol. 30, Iss. 1, 2012-01 ,pp. : 33-52

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk

By Lowe Ben  

Journal of Product and Brand Management, Vol. 19, Iss. 7, 2010-11 ,pp. : 496-503

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Other customers in a service encounter: examining the effect in a restaurant setting

By Kim Namin   Lee Moonkyu  

Journal of Services Marketing, Vol. 26, Iss. 1, 2012-02 ,pp. : 27-40

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How intangibility affects perceived risk: the moderating role of knowledge and involvement

By Laroche Michel   Bergeron Jasmin   Goutaland Christine  

Journal of Services Marketing, Vol. 17, Iss. 2, 2003-02 ,pp. : 122-140

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market Development Using New Products and New Customers: A Role for Perceived Risk

By Mitchell V-W.   Boustani P.  

European Journal of Marketing, Vol. 27, Iss. 2, 1993-03 ,pp. : 17-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite