Young consumers' innovativeness and hedonic/utilitarian cool attitudes

Author： Noh Mijeong   Runyan Rodney   Mosier Jon  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.42, Iss.4, 2014-04, pp. : 267-280

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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