Cherish your loved ones – the role of the feeling of care and security in advertising

Author： Huber Frank   Meyer Frederik   Weihrauch Andrea   Weisshaar Isabelle  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.24, Iss.2, 2014-03, pp. : 213-230

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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