Author: Ricci Ornella Caratelli Massimo
Publisher: Routledge Ltd
ISSN: 1466-4488
Source: Journal of Strategic Marketing, Vol.22, Iss.3, 2014-04, pp. : 240-256
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Customer knowledge and choice criteria in retail banking
Journal of Strategic Marketing, Vol. 10, Iss. 4, 2002-12 ,pp. :
Choice criteria in retail banking: an analysis of trends
By Devlin James F. Gerrard Philip
Journal of Strategic Marketing, Vol. 12, Iss. 1, 2004-03 ,pp. :