What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages

Author： Saxton Gregory D.   Waters Richard D.  

Publisher： Routledge Ltd

ISSN： 1062-726X

Source： Journal of Public Relations Research, Vol.26, Iss.3, 2014-05, pp. : 280-299

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