Author: Dean Jason
Publisher: Emerald Group Publishing Ltd
ISSN: 1759-0833
Source: Journal of Islamic Marketing, Vol.5, Iss.1, 2014-03, pp. : 20-32
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
The value of celebrity endorsements: A stock market perspective
By Ding Haina
Marketing Letters, Vol. 22, Iss. 2, 2011-06 ,pp. :
Journal of Business Ethics, Vol. 100, Iss. 1, 2011-04 ,pp. :
Market Orientation and Firm Value
By McNaughton Rod B. Osborne Phil Morgan Robert E. Kutwaroo Gopal
Journal of Marketing Management, Vol. 17, Iss. 5-6, 2001-06 ,pp. :