An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping

Author: Miranda-Gumucio Luis   Gil-Pechuán Ignacio   Palacios-Marqués Daniel  

Publisher: Springer Publishing Company

ISSN: 1862-8516

Source: Service Business, Vol.7, Iss.4, 2013-12, pp. : 603-622

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