Attenuation of negative sponsorship effects in the context of rival sports teams’ fans

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|11-12|1880-1901

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.11-12, 2015-11, pp. : 1880-1901

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract