The cyclical effect of advertising

Author： Jang SooCheong Shawn   Jang SooCheong Shawn  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1757-1049|27|7|1386-1408

ISSN： 0959-6119

Source： International Journal of Contemporary Hospitality Management, Vol.27, Iss.7, 2015-10, pp. : 1386-1408

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