Marketing public relations: A consumer-focused strategic perspective

Author： Papasolomou Ioanna   Thrassou Alkis   Vrontis Demetris   Sabova Majka  

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.13, Iss.1, 2014-01, pp. : 5-24

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