CRM software success: a proposed performance measurement scale

Author: VenturiniWander TrindadeDepartamento Administración y Economia de la Empresa   Universidad de Salamanca   Salamanca   Spain   BenitoÓscar GonzálezDepartamento Administración y Economia de la Empresa   Universidad de Salamanca   Salamanca   Spain  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7484|19|4|856-875

ISSN: 1367-3270

Source: Journal of Knowledge Management, Vol.19, Iss.4, 2015-07, pp. : 856-875

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Abstract