Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials

Author： DuffettRodney GraemeDepartment of Marketing   Cape Peninsula University of Technology   Cape Town   South Africa  

Publisher： Emerald Group Publishing Ltd

ISSN： 1066-2243

Source： Internet Research: Electronic Networking Applications and Policy, Vol.25, Iss.4, 2015-08, pp. : 498-526

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