New tools and techniques for understanding non-conscious consumer decisions

Author： Bridger Darren   Noble Thom  

Publisher： Henry Stewart Publications

ISSN： 2054-7544

Source： Applied Marketing Analytics, Vol.1, Iss.3, 2015-07, pp. : 214-220

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Non-Conscious Influences on Consumer Choice

By Fitzsimons G.J.  

Marketing Letters, Vol. 13, Iss. 3, 2002-08 ,pp. : 269-279

Springer Publishing Company

Access to resources Recommend Favorite

Understanding consumer demand for non-deceptive pirated brands

By Prendergast Gerard   Chuen Leung Hing   Phau Ian  

Marketing Intelligence & Planning, Vol. 20, Iss. 7, 2002-11 ,pp. : 405-416

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Evolutions in the ecologically conscious consumer behaviour in Greece

By Tilikidou Irene  

EuroMed Journal of Business, Vol. 8, Iss. 1, 2013-04 ,pp. : 17-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Packaging elements and consumer buying decisions

By Ranjbarian Bahram   Mahmoodi Somayeh   Shahin Arash  

International Journal of Business Innovation and Research, Vol. 4, Iss. 4, 2010-06 ,pp. : 376-390

Inderscience Publishers

Access to resources Recommend Favorite

Consumer perceptions of monetary and non-monetary introductory promotions for new products

By Lowe Ben   Barnes Bradley R.  

Journal of Marketing Management, Vol. 28, Iss. 5-6, 2012-05 ,pp. : 629-651

Routledge Ltd

Access to resources Recommend Favorite