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Author: Lee Richard Mazodier Marc
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|5-6|919-942
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 919-942
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Consumer evaluations of sponsorship programmes
European Journal of Marketing, Vol. 29, Iss. 12, 1995-12 ,pp. :