The reshaping of Chinese consumer values in the social media era

Author: Duan Jingyi   Dholakia Nikhilesh  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7646|18|4|409-426

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.18, Iss.4, 2015-09, pp. : 409-426

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Abstract