Author： Peng Chi-Lu Lai Kuan-Ling Chen Maio-Ling Wei An-Pin
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-7123|49|5-6|827-850
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 827-850
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