Mobile coupons: what to offer, to whom, and where?

Author： Khajehzadeh Saman   Oppewal Harmen   Tojib Dewi  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|5-6|851-873

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 851-873

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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