Are size-zero female models always more effective than average-sized ones?

Author: Bian Xuemei   Wang Kai-Yu  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|7-8|1184-1206

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.7-8, 2015-07, pp. : 1184-1206

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Abstract