Author: Bian Xuemei Wang Kai-Yu
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|7-8|1184-1206
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.7-8, 2015-07, pp. : 1184-1206
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Abstract
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