Cultural Tourism O2O Business Model Innovation-A Case Study of CTrip

Publisher: IGI Global_journal

E-ISSN: 1539-2929|14|2|16-31

ISSN: 1539-2937

Source: Journal of Electronic Commerce in Organizations (JECO), Vol.14, Iss.2, 2016-04, pp. : 16-31

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract