User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach

Publisher: IGI Global_journal

E-ISSN: 1539-2929|14|3|17-34

ISSN: 1539-2937

Source: Journal of Electronic Commerce in Organizations (JECO), Vol.14, Iss.3, 2016-07, pp. : 17-34

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Abstract