User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube: A Decision Tree and MANOVA Approach
Publisher: IGI Global_journal
E-ISSN: 1539-2929|14|3|17-34
ISSN: 1539-2937
Source: Journal of Electronic Commerce in Organizations (JECO), Vol.14, Iss.3, 2016-07, pp. : 17-34
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Abstract