The argumentative relevance of pictorial and multimodal metaphor in advertising

Author： Pollaroli Chiara   Rocci Andrea  

Publisher： John Benjamins Publishing Company

E-ISSN： 2211-4750|4|2|158-199

ISSN： 2211-4742

Source： Journal of Argumentation in Context, Vol.4, Iss.2, 2015-01, pp. : 158-199

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