ENTRY STRATEGY FOR ORGANIZED EUROPEAN RETAILERS INTO INDIA, WITH A SPECIAL FOCUS ON GERMAN RETAILERS

Publisher: GSE Research

E-ISSN: 2045-810x|1|2|78-95

ISSN: 2045-810x

Source: International Journal of Sales, Retailing and Marketing, Vol.1, Iss.2, 2012-01, pp. : 78-95

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract