Publisher: GSE Research
E-ISSN: 2051-3631|13|4|207-217
ISSN: 1741-6264
Source: International Journal of Management Cases, Vol.13, Iss.4, 2011-01, pp. : 207-217
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Consumers attach a large scale of meanings to materials and this suggests that product material may create value for consumers. The aim of this study is to analyse the types of value that wood as product material proposes. Theoretical discussion builds on Holbrook's typology of value, where value is defined as consumer's interactive relativistic preference experience.
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