WHAT TYPES OF CONSUMER VALUE WOOD AS PRODUCT MATERIAL ENHANCES

Publisher: GSE Research

E-ISSN: 2051-3631|13|4|207-217

ISSN: 1741-6264

Source: International Journal of Management Cases, Vol.13, Iss.4, 2011-01, pp. : 207-217

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Abstract

Consumers attach a large scale of meanings to materials and this suggests that product material may create value for consumers. The aim of this study is to analyse the types of value that wood as product material proposes. Theoretical discussion builds on Holbrook's typology of value, where value is defined as consumer's interactive relativistic preference experience.