HOW PERCEIVED IMAGE OF A SPONSORSHIP EVENT INFLUENCES ON THE BRAND PERCEPTIONS: AN INTERNATIONAL RESEARCH OF THE AMERICA'S CUP AND LOUIS VUITTON

Publisher： GSE Research

E-ISSN： 2051-3631|10|3|261-281

ISSN： 1741-6264

Source： International Journal of Management Cases, Vol.10, Iss.3, 2008-01, pp. : 261-281

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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